A Spoonful of Sofrito: A pinch of advice that will add a lot of flavor to your life.
Chinese food renaissance in the city right now!
Sofrito Lovers,
Pay close attention: There is a Chinese food Renaissance taking place in New York City!
Cleanse your mental palette of the Panda Express and Beef with Broccoli bullshit you're used to and read the Eater.com article posted below. The Chinese migrant explosion in NYC is bringing with it amazing cuisines, cooking styles, and flavor profiles most of us have never seen-I'm shook, shaken, and shocked!
There
are amazing Chinese restaurants opening up in NYC, or that have been
here but we never knew about them, that serve extraordinary unheard of
(to us) regional Chinese food.
It's time to take a trip to Chinatown and blow these taste buds away! I hope to see you down there with me!
Go taste for yourself! ¡Buen provecho!
How Influencers on WeChat Are Driving NYC’s Restaurant Scene
Bloggers on WeChat are the biggest source of Chinese restaurant reviews in
Bloggers on WeChat are the biggest source of Chinese restaurant reviews in
New York — even though they’re essentially ads
by Shen Lu Feb 25, 2019, 10:47am EST
Illustration by Andrea Daquino
by Shen Lu Feb 25, 2019, 10:47am EST
Illustration by Andrea Daquino
Some of New York’s most popular new Chinese restaurants have never appeared in an American publication. They don’t get ’grammed by Instagram influencers. Their owners don’t look at Yelp, and they often aren’t mentioned in the Michelin Guide. But they’re still flourishing, packed with primarily Chinese diners — and they have little interest in attracting people in the city who don’t speak Chinese.
These restaurants — often specializing in regional Chinese cuisines that are historically uncommon in NYC — target a growing Mandarin-speaking population through WeChat, the mighty Chinese social-media application that is a combination of Facebook, Instagram, Yelp, Venmo, and other big American apps and platforms.
