A Spoonful of Sofrito: Jollibee opening in Manhattan!

A Spoonful of Sofrito: A pinch of advice that will add a lot of flavor to your life.

Jollibee opening in Manhattan!

Sofrito Lovers,

Jollibee is coming to Time Square!  For those of you who don't know, Jollibee is an amazing Filipino fast food chain that serves fried chicken, Filipino dishes, and other assorted goodies.

Okay, so I know some of you might be asking yourselves, "Isn't Ben the enemy of all fast food?"  Usually, I am, but Jollibee is fucking incredible!  The chicken is mouth watering, the gravy is incredible, and the Filipino pastas (Sweet Spaghetti and Pancit) are delicious.  In the late 1990s, I tried Jollibee in California and instantly fell in love.

I'm anxiously waiting for the new location to open up in Times Square.  I plan on being there front and center to order a Chicken Joy (Fried Chicken with gravy and white Rice) and a tall frosty Halo Halo (An incredible Filipino sundae). 

Check out Emmymadeinjapan 's video review of Jollibee's below and the Eater.com article that announced Jollibee's impending debut in Time Square!  

I cannot wait to go taste for myself!  ¡Buen provecho!

Jollibee, Filipino Fast Food Favorite, Opening First Manhattan Location in Midtown

The popular chain will open in the fall near Port Authority by Serena Dai Jun 23, 2016, 11:13am EDT Eater.com

Popular Filipino fast food chain Jollibee will be bringing its pineapple burger and sweet spaghetti to Manhattan for the first time this fall. The Commercial Observer reports that the chain, which is ubiquitous in the Philippines, signed a lease for a more than 2,700-square-foot space at 609 Eighth Ave., near Port Authority Bus Terminal. It will be the third location in the New York area, where the company only has locations in Woodside, Queens and Jersey City.

Jollibee is as ubiquitous as McDonald’s in the Philippines, and when the first east coast location opened in Queens in 2009, people waited in long lines in order to get a taste. The menu features a slew of burgers, but items like a sweet spaghetti with hot dogs and Chickenjoy, fried chicken with gravy and rice, is more unique to the chain. Many Filipinos in New York say it’s a taste of home, and that’s part of the reason why the first Manhattan outpost will be near Port Authority, retail broker Harrison Abramowitz tells the Observer. A big Filipino population lives in New Jersey and commutes into New York. "This will be a tremendous help in introducing the chain to Manhattan," he says.