Tuesday, October 30, 2018

A Spoonful of Sofrito: Filipino Fast Food finally here/JOLLIBEE FINALLY OPENS!

A Spoonful of Sofrito: A pinch of advice that will add a lot of flavor to your life.

Filipino Fast Food finally here/JOLLIBEE FINALLY OPENS!


Sofrito Lovers,

The long awaited Filipino Fast Food Sensation Jollibee finally opened this past weekend!  According to the Eater.com article below, people waited 20 hours on line just to partake of the delicious Chicken Joy, Filipino style Spaghetti, and Palabok Fiesta!  If you have no idea what I'm talking about, then you must run as fast as you can to Jollibee and try their amazing menu.  

As much as I detest fast food, I can't help but love that spicy succulent chicken, that amazingly sweet and savory Spaghetti, and that utterly delicious Palabok Fiesta (thin noodles with shrimp, veggies, and other goodies). 

Jollibee is world famous for their menu and is considered the mega juggernaut of the Filipino fast food world-McDonald's can't take them down!  Jollibee's isn't very well known on the East Coast, but neither was Panda Express and now they're all over the New York City!  The Jollibee invasion has begun and I'm excited!

Check out the article below and treat yourself to some Jollibee at Times Square!  I cannot wait to go down town!

Go taste for yourself!  ¡Buen provecho!


Hardcore Fans Camped Out for Filipino Icon Jollibee’s Manhattan Opening

 
The first two in line got there 20 hours early for a taste of the Filipino fast food by Stefanie Tuder@stefanietuder Oct 29, 2018, 4:16pm EDT 

Photography and reporting by Rico Cruz


Despite the wind and rain of Saturday’s Nor’easter, devoted Jollibee fans were lined up for hours to score the first taste of the Filipino chain’s fried chicken and peach mango pies in Manhattan.

As only the second location in NYC out of 1,300 locations worldwide — the fast food brand is akin to McDonald’s in the Philippines — people predictably crowded before the doors flung open at 8 a.m. It didn’t hurt that the Times Square outpost, at 609 Eighth Ave. between West 39th and West 40th streets, handed out free Chickenjoy — fried chicken with gravy and rice — for a year to the first 40 customers.

But beyond freebies, the store’s opening signified more to some. “Obviously there are other Jollibees in the area. But having it in the heart of Manhattan is pretty special for Filipinos who live here,” Paolo Bautista, 26, said. “It’s another way Filipino culture is expanding in the U.S.”





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